Carla Fendi, one of the fierce five Fendi sisters, Paola, Anna, Franca, Carla and Alda. But she was was the one who kept the family’s fashion house, has died in Rome, aged 79.
Paying tribute to one of the fearless women in Fashion industry, who was suffering from an illness since quite a long time. Last night the company gave a statement that Carla “never stopped to actively contribute with unchanged passion to the success of the company that continued to be a reason to live; from the first international recognition obtained with the help of the four sisters until her last days. She was for all of us a source of inspiration and an example of dedication, work culture and sensibility for beauty. She will accompany us forever,” (Reports WWD).
Her Family business was founded in the Italian capital in 1925 by her parents Adele and Edoardo, in Fifties, she took the PR and marketing responsibilities and which created wide success of the label in the US. All along the way she had strong relationship with creative director Karl Lagerfeld – who was brought in 1966 and last year marked his 50th anniversary at the brand – as well as LVMH CEO Bernard Arnault, Started acquiring stakes in the company in late Nineties, which is in controlled completely. Carla’s niece Silvia Venturini Fendi, daughter of her sister Anna, has co-creatively directed the label since 1994.
In addition to her work with the family fashion house, in 2007 she established the Carla Fendi Foundation, “with an aim of contributing to the preserve the cultural heritage and values from the past, and guarantee their presistance and future growth, mainly in the art, literature, cinema, fashion, environment and social sectors”, – philanthropic work which uniteded with her reputation as one of the fashion industry’s most prominent and admired figures.
Today, social-media tributes were made by many, including Italian’s governing fashion body, Camera Moda, which said: “In memory of Carla Fendi, Italian fashion pioneer and ambassador. Her work and passion for art and culture will be an example for every generation.”