This summer in Milan the Ermenegildo Zegna presented their Summer Couture 2018, Artist Director Alessandro Sartori illustrated his fantasies of personal conscious and sub-conscious. He had a vision of outdoor life unexpectedly meets the indoor throughout a fresh summery breeze which pervades the fluidity of fabrics and delicate silhouettes enlightened by a blaze of colors.
The backdrop in picture 1 is one of the historic courtyards of Milan’s Universita Statale the framework for a futuristic garden with tangerine(red-yellow) lawns in a labyrinth of aesthetic compositions. The mesmerizing backdrop was designed by the team of Bureau Betak.
One-of-a-kind personalization, was seen in every other garment and all accessory, from the show which were customizable with handmade knotting, painting and embroidery, that was uniquely crafted by Zegna artisans, which unfold the true depth of Ermenegildo Zegna’s commitment to Bespoke. Which is why, undoubtedly. the genuine Zegna integrity is visible within every hand-made stitch.
After the day of show, twelve of the best Couture looks which were seen on the ramp will be available to order Made-to-Measure in selected worldwide boutiques, with delivery scheduled within eight-weeks as per the rigorous atelier process.
The Summer 2018 Collection
It was a super-soft eveoultion of Pelle Tessuta™ which was illustrated in new, colourful knitted effects fot bags, baseball hats and visors.
Here are some of the Couture looks from the show:
- The studied assembly of sport-inspired clothing is enriched by oversized handmade pockets, hoods and iconic Triple Stitch logos, synonymous with Couture.